Catalogue Number: 1801
Advertising posters for Bausch and Lomb depicting key moments in the historical development of ophthalmic science
Category: Memorabilia and ephemera
Sub-Category: Advertising, trade and products
Corporation: Bausch and Lomb Soflens Division Australia
Year Of Publication/Manufacture: c 1975 ? 1980
Description Of Item: Four advertsing posters for Bausch and Lomb depicting key moments in the historical development of ophthalmic science, mounted on board 520 mm W x 420 mm D (Approx - measurements vary), with hanging loop at back. The posters depict (A) First European spectacles (street vendors) No 51, (B) William Snell 1591 - 1626, No 57 (C) Thomas Young 1773-1829,No 39, and (D) Hermann von Helmholtz 1821-1894, No 74.
Historical Significance: Bausch and Lomb is a large USA optical manufacturing company founded in 1853 in Rochester, New York, as a small optical shop that grew to become a multi-billion dollar corporation with approximately 11,000 employees worldwide, and with products available in more than 100 countries. It introduced the Bausch and Lomb Soflens in March 1971 and it is Bausch and Lomb Soflens Division Australia that is the creator of this series of posters.
How Acquired: Donated by Robert Kaye, Sydney optometrist and former Fellow of the College
Date Acquired: Feb 2011
Condition: Good. Some fading
Location: Archive room. East wall