Catalogue Number: 2810
The Dobbie Bros Krazy Whist Scorers
Category: Memorabilia and ephemera
Sub-Category: Advertising, ophthalmic practitioners
Year Of Publication/Manufacture: Card (1)930's, Card (2) 1960s
Time Period: 1900 to 1939
Place Of Publication/Manufacture: Melbourne
Description Of Item: Two printed advertising cards for Dobbie Brothers Optometrists Melbourne, (1) card, 165 x 75 mm, with the catch lines 'Better things in sight' and 'See the latest styles in Rimless spectacles' for Dobbie Bros Sight testing opticians at 122 Bourke Street Melb, and (2) card 170 x 78 mm, with the catch line 'Fashioned to exquisite perfection' by Dobbie Bros Optometrists and Opticians at 173-175 Exhibition St Melbourne. The reverse side of each card is headed 'The Dobbie Bros Krazy Whist Scorer' above a whist score card and a 'For better vision consult Dobbie Bros' at the bottom of the score card.
Historical Significance: Note that with the change of address from Bourke Street to Exhibition Street, Dobbie Bros also changed from styling themselves 'Sight testing opticians' to 'Optometrists and Opticians'' Give aways of this kind were a not uncommon form of advertising by optometrists in the first half of the 20th century. See Cat 2594 for another example of a Dobbie Bros whist card and Cat No 1352 and 1353 for other examples of give away advertising, which include cleaning lens cloths, score cards for card games and school rulers.
How Acquired: Donated by Michael Aitken
Date Acquired: Feb 2016
Location: Archive office. Pamphlet and ephemera filing cabinet. Drawer 7