Advertising leaflet for OPSM and letters to do with advertising by OPSM
 Catalogue Number: 1351 Advertising leaflet for OPSM and letters to do with advertising by OPSM Category: Memorabilia and ephemera Sub-Category: Advertising, ophthalmic practitioners Corporation: OPTICAL PRESCRIPTION SPECTACLE MAKERS Year Of Publication/Manufacture: 1937 Time Period: 1900 to 1939 Place Of Publication/Manufacture: Melbourne Publisher/Manufacturer: OPSM Optical Prescriptions and Spectacle Makers Pty Ltd Description Of Item: (1) Folded leaflet, two vertical folds and one horizontal, printed in two colours (black and green), 103 mm wide x 260 mm high, when folded, with black and white photographs of spectacles, people wearing spectacles and of the retail premises and workshops of OPSM (2 copies, the first including the word 'Optician' & the second with that contentious word deleted). (2) Carbon copy of a letter on quarto-sized green paper from the Victorian Opticians Registration Board dated Dec 3 1937 advising that the use of the words 'Dispensing Optician' in OPSM advertising is a breach of the Opticians Act. (3) Letter on quarto-sized paper bearing the letterhead of Optical Prescriptions Spectacle Makers Pty Ltd at 123 Collins St Melbourne dated December 4 1937 signed by LD Bakewell Manager agreeing to delete the word optician from its brochure Historical Significance: The Opticians Registration Act was enacted for the first time in Dec 1935 and it provided that the term 'Optician' could only be used by registered optometrists. The two copies are slightly different: one includes the words 'Dispensing optician' to which the Registration Board objects, and the other deletes these words How Acquired: Donated by Optometrists Registration Board Date Acquired: c1985 Condition: Good Location: Archive office. Pamphlet and ephemera filing cabinet. Drawer 2 |