Advertising leaflet for OPSM and letters to do with advertising by OPSM

Catalogue Number: 1351
Advertising leaflet for OPSM and letters to do with advertising by OPSM
Category: Memorabilia and ephemera
Sub-Category: Advertising, ophthalmic practitioners
Year Of Publication/Manufacture: 1937
Time Period: 1900 to 1939
Place Of Publication/Manufacture: Melbourne
Publisher/Manufacturer: OPSM Optical Prescriptions and Spectacle Makers Pty Ltd
Description Of Item: (1) Folded leaflet, two vertical folds and one horizontal, printed in two colours (black and green), 103 mm wide x 260 mm high, when folded, with black and white photographs of spectacles, people wearing spectacles and of the retail premises and workshops of OPSM (2 copies, the first including the word 'Optician' & the second with that contentious word deleted). (2) Carbon copy of a letter on quarto-sized green paper from the Victorian Opticians Registration Board dated Dec 3 1937 advising that the use of the words 'Dispensing Optician' in OPSM advertising is a breach of the Opticians Act. (3) Letter on quarto-sized paper bearing the letterhead of Optical Prescriptions Spectacle Makers Pty Ltd at 123 Collins St Melbourne dated December 4 1937 signed by LD Bakewell Manager agreeing to delete the word optician from its brochure
Historical Significance: The Opticians Registration Act was enacted for the first time in Dec 1935 and it provided that the term 'Optician' could only be used by registered optometrists. The two copies are slightly different: one includes the words 'Dispensing optician' to which the Registration Board objects, and the other deletes these words
How Acquired: Donated by Optometrists Registration Board
Date Acquired: c1985
Condition: Good
Location: Archive office. Pamphlet and ephemera filing cabinet. Drawer 2

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