Catalogue Number: 1353
Collection of advertising for optometrists
Category: Memorabilia and ephemera
Sub-Category: Advertising, ophthalmic practitioners
Year Of Publication/Manufacture: 1930s
Time Period: 1900 to 1939
Description Of Item: (1) letter of resumption of practice for Melford D Armytage ophthalmologist of Collins St Melbourne dated 193? (2) newspaper clipping of an advertisement for R Stuchbery, watchmaker, jeweller and optician of Minyip and a flyer letter (3) flyer for Myer Emporium advising that a qualified optician will 'visit the factory' every Thursday from Thursday 6th inst (4) Flyer for FW Every Chemist and Optician of Glen Iris (pictured) (5) Letter flyer for Harold I Mitchell Chemist and Optician at Elizabeth St Melbourne advertising free sight tests (6) Flyer for JR Smith watchmaker and jeweller of Nhill advertising among other things cure of eyestrain and headaches with spectacles at prices of 21 to 40 shillings ($2 -$4) including test (7) business card for Mr H Rabinov DO AOC DM eyesight specialist and consutling optician of Port Melbourne and Brighton (8) clipping of a newspaper advertisement for PA Morris and Co Pty Ltd eyesight specialists of Little Collins St Melbourne (9) clippings of two newspaper advertisements pasted on card for AD Brown Ophthalmic Optician Brunswick dated 1917 and FW Ledger Optician Yarrawonga dated 1915 (10) card scoring card advertising H Prentice Registered Optician of Collins Street Melbourne (11) small single fold flyer grey card with red and black print for Wastell and Cutter Ophthalmic Opticians of Ballarat advertising the 'Perfa Hygal lens' (12) torn out page advertising 'Optics' and the firm's willingness to test eyes free of charge and provide glasses at moderate prices. (13) Unused illustrated letterhead for C M Dawe, Sight Testing Specialists...Bendigo.
Location: Archive office. Pamphlet and ephemera filing cabinet. Drawer 2